Business isn’t perfect. Our customers’ values change over time, and are the first of many variables.
It’s important to resolve inefficiencies in business planning, development and operation; in relation to each other, and to those changing values.
Limitations lie in the communication and changeover among these different phases. How do we catch the gaps between these?
We know to hire and train professionals in a specific skill set. So it would make sense to integrate an expert with the ability to translate those individuals’ needs. This should be done in a way that involves the entire organization, focusing on customer outcomes.
Then, each role performs better when the collective goal is defined specifically for them. And business improves when individuals are enabled to discover solutions within their influence that would benefit the entire process, beyond their own segment.